Policygenius is the best way to buy life insurance for most people. It lets you compare 30 or more top-rated carriers in one place, so you can find the lowest rate for your specific health profile — premiums for the same coverage can vary by 2 to 4 times between insurers. The service is completely free to use: Policygenius is paid by the carrier you choose, not by you. Licensed agents are available at no extra cost to guide you through the process, and the platform holds an A+ BBB rating with over $200 billion in coverage placed since 2014.
What is Policygenius? Policygenius is an independent insurance marketplace founded in 2014 and headquartered in New York City. It combines cutting-edge tools with the expertise of real licensed agents to help you protect your family, property, and finances. Since 2014, Policygenius has helped over 30 million people shop for insurance and placed over $150 billion in coverage. The company holds an A+ rating from the Better Business Bureau, is backed by institutional investors including KKR and Norwest Venture Partners, and operates in all 50 states. Policygenius is compensated by the carrier when you purchase a policy — not by you — so using Policygenius costs the same as buying directly from the carrier, but gives you the benefit of comparing 30 or more options simultaneously.
How Policygenius works: Step 1 — Answer a few questions online about your age, health, coverage needs, and budget. The process takes about 5 to 10 minutes. No Social Security number or medical records are required at this stage. Step 2 — Compare personalized quotes from 30 or more carriers. Based on your profile, Policygenius shows you real quotes from multiple carriers, not generic estimates. You can filter by coverage amount, term length, and monthly premium. Step 3 — Work with a licensed agent at no extra cost. A licensed Policygenius agent reviews your quotes with you, explains the differences between carriers, and recommends the best option for your situation. Step 4 — Apply and get approved. Your agent submits the application to the carrier on your behalf and manages the process, following up on medical records and scheduling exams if needed. Most fully underwritten policies are approved in 4 to 8 weeks.
Policygenius works with 13 top-rated carriers including Protective Life (AM Best A+, best for healthy applicants), Pacific Life (AM Best A+, best for high coverage), Lincoln Financial (AM Best A+, best for seniors), Brighthouse Financial (AM Best A, best for no-exam), Transamerica (AM Best A, competitive rates), Principal Financial (AM Best A+, best for professionals), Corebridge Financial (AM Best A, formerly AIG Life), Symetra (AM Best A, competitive pricing), Mutual of Omaha (AM Best A+, best for final expense), and Prudential (AM Best A+, best for complex health histories).
Policygenius pros: Compare 30 or more top-rated carriers with one simple form. Potentially save up to 53 percent on premiums. Real licensed agents at every step at no extra cost. Over 30 million people helped since 2014. More than $200 billion in coverage placed. A+ BBB rating. Agents are salaried, not commissioned, removing any incentive to steer you toward a higher-commission product. No-exam policies available from multiple carriers. All 50 states licensed. Covers term, whole, universal, variable, and final expense life insurance.
Policygenius pricing: A healthy 35-year-old male non-smoker can get a $500,000 20-year term policy for approximately $23 to $35 per month through Policygenius. A 42-year-old male non-smoker seeking $1 million in 20-year term coverage received a direct quote of $310 per month from one carrier, but after comparing through Policygenius, the same coverage from a different A-rated carrier came in at $187 per month — a saving of $29,520 over 20 years. Premiums vary significantly based on age, health class, coverage amount, term length, and state.